The true highlight, however, is “Parade.” It begins with a captivating piano melody before adding on more and more vocals and instruments until it finally hits an explosive climax. There are still a few bright spots on “Butterflies.” “Hello, World!” picks up the slack from the album’s other tracks with a complicated melody, and singer Motoo Fujiwara’s vocals really shine. Also, given the country’s booming netlabel scene, Bump of Chicken could have had its pick of newer talent to create something truly innovative. A lot of bands in Japan are blending EDM into their songs and getting better results. It’s less “go!” and more “do you want to go?”īump Of Chicken experiments with EDM (electronic dance music) on “Butterfly,” with the result sounding a little like Coldplay and Avicii’s 2014 collaboration “A Sky Full of Stars.” But in 2016 the experiment feels dated. It would’ve been better if the band was more forceful and aggressive. The album opens with the track “Go,” but it seems to stall instead. The last album Bump of Chicken gave us was 2014’s “Ray,” and it’s good when a band has a signature sound, but “Butterflies” ends up feeling like a giant retread of its usual alternative rock. That’s not to say “Butterflies” is all bad, it’s just nothing new.
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